The layout shares many traits with other sport retailers, but as soon as you enter, the bright-blue decor leaves you in no doubt that this shop is totally dedicated to Chelsea.
The staff are lively and approachable and the store has a warm ambience. There are the usual branded accessories such as footballs, scarves, flags and other Chelseabilia. However, the non-branded clothes such as polo shirts are very trendy and there is a clothes section for women and children, which adds family appeal.
It was late on a Sunday afternoon when I visited and I was surprised to see a swarm of customers not only browsing, but making purchases. Although it can be assumed that the customer influx was mainly attributable to loyal fans buying club merchandise, I felt people were also making purchases because of the attractiveness of the products. This is certainly one of the best football megastores I have visited.
Design - Pushdesign.
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