The design consultancy was tasked with retaining the brand's extravagant image, while giving the product more elegance, glamour and appeal.
Research Studios' Paris office worked on the product and has created vertically opening packaging in matt black, made from special dyed from the block paper, which took more than one year to develop.
Neville Brody, Research Studios founder, oversaw the art direction for the redesign, and designers Lionel Massias and Marion Laurens worked new colour codes into the look, injecting black, silver and metallic pink.
The refreshed visuals are part of an attempt to drive sales of the luxury champagne. The original Dom Perignon logo remains untouched so that regular customers can still identify with the brand.
Research Studios won the Dom Perignon account in 2004. It recently overhauled the visual identity of The Times, creating a new font and crest for the publication.