This reveals that two thirds of the nearly 20 million homes yet to fully gear up for digital switchover have no plans to do so before the Government's target date of 2012.
With switchover due to begin in some parts of the country in a year's time, 19.5 million homes still have at least one TV that will require replacement or converting, says the report by Continental Research.
Of those, two out of three claim that not all their TVs will be digital by the time switchover occurs.
However, 74% of all households already have multichannel - up from 66% in 2005. This is higher than the 70.2% suggested in recent figures from Ofcom, but the report says the number of TVs yet to be converted "makes unnerving reading".
Recently Digital UK, the organisation set up to prepare for switch-off of the analogue TV signal, launched the latest phase of a £200m marketing campaign to try to speed up the UK's preparation for the shift, using the character Digit Al, created by Creature Comforts.
Continental says that Freeview continues to be by far the fastest growing of the various digital platforms, with 6.8 million homes now estimated to have signed up to the DTT provider.
Last week, Freeview launched an in-store and direct marketing campaign around the new brand identity "Free TV Land" in a renewed marketing push.
_1.jpg)
.jpg)
