Despite this, two thirds of respondents reported their prospects for 2012 were better than this time last year, and half said their budgets would be higher in 2013.
The also study found that 86% of the industry plans to increase social media marketing for events, and almost half of respondents said they would be investing more in experiential activity in 2012.
The UK Event Investment Survey 2012, launched on 2 January, aims to take a snapshot of the UK events industry and highlight potential issues for the rest of 2012. More than 200 event professionals responded to the survey.
Event technology came out as the biggest are of investment for the industry.
Only 18% of those surveyed said the impact of the Olympics on the industry was their prime concern
Results show that Event magazine is the most popular industry publication, followed by C&IT and Access All Areas.
The findings were announced this morning by Event editor Jeremy King at a reception held at Excel London.
The full report can be accessed from IOEX’s LinkedIn page.
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