The motor manufacturer is planning to invest in relaunching its existing website as a virtual showroom, allowing users to experience its entire range of models, which include the Twingo, Scenic and Megane.
Renault will work with its existing UK web agency, ID Media, but has also approached a number of non-roster digital specialists with supplementary web-design-and-build briefs.
The car company has also instigated a review of its global digital advertising account. Several roster agencies, including Publicis Modem, Isobar and FullSix, are understood to be pitching for the business.
The review is being handled by Steve Norman, head of global marketing, who recently joined Renault from FiatAuto.
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