The marketing programme, called 'Renault To Go On Show', offers customers the chance to buy from a range of nearly new Renaults at competitive prices.
All cars in the initiative are under 18 months old and will be vetted and approved by Renault. They are sold with a warranty of quality and a minimum two years Renault AA assistance.
The campaign has been created by Pulse Group, which has created direct mail work tailored to each dealership, as well as standard templates for radio and press advertising and internal and external point of sale.
The work can then be adapted for local markets to promote the offer by individual Renault dealers.
Jane Deane, director at Pulse, said: "The initiative offers Renault a consistency of brand communication across the dealership network, plus economies of scale, while recognising each dealership's desire to own their event and customer database."
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