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Publicis London has created idents for Renault's 11-week sponsorship of The Jonathan Ross Show, which returned to ITV on 12 October. The idents feature animals including a husky, a crane, owls and rabbits. They will be backed by online activity and competitions on Twitter and YouTube. According to a spokesman for Renault UK, the campaign marks the start of a new marketing direction for the car manufacturer, focusing on its models' "seductive" designs. The work was written by Steve Moss, art directed by Jolyon Finch and directed by Dave Allen through Passion Raw.