The ads use the strapline 'Designed By The Road'. TV and online ads break on October 18; iTV ads appear on October 28.
Digital ads include the use of Tangozebra's Toast format - which enables bigger file sizes to be viewed within rich-media pop-ups - and expandable banners.
They will run across 11 web sites including Autosport, Lycos and Friends Reunited, and 10 digital TV channels.
Renault will also be the second major advertiser to use Guardian Unlimited's Surround Sessions, which allows brands to book every banner and button ad during a user session.
In addition, the promotion will take over all banner spots on 12 sites on AdLink's network for a day - planned for October 21.
Users will be sent to Renault.co.uk, where a promotion will drive sales leads to dealers.
The web drive will be backed by a 50,000-shot email promotion to drivers known to be looking to buy a car. Interactive TV work will air on a number of Sky channels, including Sky One, News and Sport, and UK Gold.
Publicis Networks was responsible for online creative. The campaign was planned and bought by Carat Interactive.
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