LONDON - Renault Nissan has appointed OMD to handle its £650m pan-European media account, ending a six month review process.
OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's £350 million pan-European media account, while OMD has been Nissan's agency of record in the region.
Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out earlier in the process.The account includes European media buying across 24 countries for Nissan, and 30 countries for Renault.
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