��������pk10

Remember A Charity is releasing a cinema and online ad urging people to consider good causes when writing a will. The spot was created by Atomic London and opens on two lovers strolling on the beach. The man drops on one knee to tie a shoelace and gets lost in thought, giving his partner the impression that he is about to propose. At the same time, a voiceover says that leaving money to a charity in a will once you’ve looked after your loved ones is an amazing thing to do, but cautions that you should "pick the right moment to think about it". The ad was created by Samantha Laub and Tim Kitell, and directed by Ben Liam Jones through Mustard.