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Havas London's first campaign for Rekorderlig introduces a visual representation of the cider brand's "Beautifully Swedish" ethos.

"Rekorder-land" is inspired by concepts such as collaboration, modern Scandinavian design, and commitment to craft. From cascading waterfalls of rhubarb, lemon and mint to clouds of basil submerged in an icy sea, CGI films represent the flavours of Rekorderlig’s new Botanicals range, which fuses fruit with herbs. The campaign will also include a partnership with Time Out and a sponsorship with Underbelly featuring a Rekorderlig Botanicals Bar at London’s South Bank Festival this summer. The work was written by Alex Tizard, art directed by Jonathan Rands and directed by Jonas & Julien through RadicalMedia/ Builders Club.