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Rekorderlig's first global campaign is a humorous and bizarre effort that plays to the brand's Swedish heritage.

Saatchi & Saatchi created the ad, which will run online and in cinemas. The spot opens on a pair of hairy Swedish figure skaters practising their routine on a frozen lake as their coach watches and sings a haunting tune. The cider brand has used its existing strapline – "Beautifully Swedish" – in the new campaign. Rekorderlig hired Saatchi & Saatchi as its global creative agency in September 2014 and "silver skaters" is the first ad produced for the brand by the agency.