Reed Travel Exhibitions' group of meetings and incentive events have been given a brand makeover to reflect the portfolio's expansion and market positioning.
These include EIBTM in Barcelona, GIBTM in Abu Dhabi, CIBTM in Beijing and AIBTM in Baltimore, USA.
The other events now use the same shape as EIBTM's red diamond logo, but with different colours - yellow for GIBTM, blue for CIBTM and green for AIBTM.
"In launching our Americas event AIBTM it seemed the right moment to revisit our ‘IBTM' brand identity and align the branding of all our events," said Reed Travel Exhibitions' Meetings and Incentives Events group exhibition director Paul Kennedy.
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