- Reebok International is to launch a multi-lingual European Website this week, developed by new media agency Grey Interactive UK and produced by web company BlueWave.
The site will provide sports and fitness information in five languages, English, French, German, Italian and Spanish, and will provide advice from Reebok's 'master trainers' and athletes on general and sport specific fitness routines.
The site will launch with a feature on the New York Marathon with tips from Reebok marathon runner Abel Anton. There will be opportunities to win prizes by testing individual sporting prowess by playing specially developed Java games.