It has appointed Team Saatchi to the creative account, Equinox to media buying, Momentum's London office for below-the-line activity, and Evolving Media to relaunch redstripe.net.
TBWA/London and MindShare, the creative and media incumbents, did not repitch.
Charles Wells, which brews the brand in the UK, regained marketing responsibility in July, ending a 20-year deal with Bulmers, maker of Strongbow. Marketing manager Guy Shreeves said Charles Wells is pledging £3.2m to Red Stripe next year.
Advertising, likely to include press and radio, will break early next year, accompanied by extensive promotional activity in the on- and off-trade and event sponsorships including continued support of the Notting Hill Carnival.
The creative theme will emphasise Red Stripe's Jamaican heritage, using humour.
TBWA/London created the brand's 'Nice 'im up' ads.
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