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Red Square has undertaken a plasma screen push in bars and clubs

using Translucis' Magnetic channel. The five-week campaign is targeting

the 18- to 24-year-old market using a 30-second ad that will be aired

four times an hour across the entire network. Paul Gibbon, associate

director at Mediacom North, planned and booked the campaign through

Clodagh Walsh, an account manager at Translucis.