The deal includes sponsorship of More's new events section "stufftodotonights" and advertorials running exclusively in More, featuring stories of people getting up to mischievous activities.
The drive is part of Red Devil's "Beware his influence" branding drive, which encourages consumers to try out new experiences that might have an element of risk involved.
The first advertorial, which runs in the current More issue, will feature a group of girls who, while out in Brighton, persuaded a group of guys to go skinny-dipping.
The sponsorship of the listings gives Red Devil branding across the section, as well as sponsored cocktail recipes using the drink.
Emap recently ploughed £3m in to revamping and repositioning More to make it appeal to 18- to 25-year-old women, an older and broader audience than the 16- to 21-year-olds it was aimed at when it launched in 1988.
The advertising campaign is part of Britvic's £4m summer drive to challenge rival energy drink Red Bull's market-leading position. The drive targets 16- to 24-year-olds and includes sponsorship of events such as last month's Glastonbury Festival, Mardi Gras in Brighton and Radio 1's One Big Sunday, and advertising to support it.
Display ads will run in other consumer titles such as FHM, Loaded and Heat.
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