The campaign will include direct marketing through Red Cell Response -- which rebranded from Perspectives Red Cell earlier this year -- as well as a print campaign and possible TV work.
HHCL competed against Mother and Bartley Bogle Hegarty in New York for the business. The pitch was led by Steve Henry, creative director of HHCL.
The Burj Dubai development will eventually contain the world's tallest skyscraper and largest shopping centre, as well as luxury apartments, restaurants and waterways.
The development is expected to attract more than 35m visitors a year and will open in 2006. Further details are currently under wraps.
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