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Euro RSCG will handle the fabric, dishwashing and homecare categories, including brands such as Vanish and Finish. J Walter Thompson will cover surface care and health and personal care brands, including Harpic and Immac. Both accounts will be handled from London.

Reckitt Benckiser called the pitch after its main incumbent, McCann-Erickson, resigned the account in November over conflicts resulting from its acquisition of the True North network. WPP's Ogilvy & Mather also pitched for the business.

Local non-roster agencies, which include Roose & Partners on Finish, Vanish and Calgon in the UK, will continue to produce work for the accounts until the end of this year.

Roose is currently working on new ads for the Vanish Actionball. The new agencies will take over in January 2003.

The changes come as Reckitt Benckiser rolls out its 'Powerbrands 2005' strategy, which calls for global consistency across brand communications.

The company hopes to derive 50% of revenues from 15 core brands by 2005.

It plans to rebrand a number of its products, including strong local performers such as Immac and Haze, in favour of a single brand name and visual identity per product line globally.

Changes will be phased in gradually over several years to familiarise consumers with the new names.