Rebecca Snell
LEGO
Senior director, head of marketing, UK & Ireland
Snell has had a busy and rewarding year at the UK’s number-one toy manufacturer. The Lego Ninjago launch was its most successful ever (beating the Lego Movie product launch), while a collaboration with Channel 4 for The Secret World of Lego documentary beat audience targets. Snell is also proud that Lego achieved a fantastic cumulative PR reach of 1bn through various activities, such as its ‘Happy 60th birthday’ Eurovision content.Expect a reinvigorated marketing effort for 2016; Snell has developed a training programme for her team which is now being rolled out across EMEA.