Royal Bank of Scotland is believed to have shortlisted ZenithOptimedia and MediaCom, following a four-way pitch for its retail division's 拢50m media planning and buying account.
The banking group and invited the incumbent MediaCom, ZenithOptimedia, Manning Gottlieb OMD and Vizeum to pitch for the account.
The review focuses on the high-street NatWest business that RBS acquired in 2000.
WPP's MediaCom was awarded the consolidated RBS media account in 2000 after a six-month pitch process, and, in 2006, extended its relationship by adding responsibilities for online planning and buying.
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