RBS, NatWest sponsor Channel 4's property programmes

Financial Services

Staff

January 07, 2008

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1 minute

RBS, NatWest sponsor Channel 4's property programmes

LONDON - The Royal Bank of Scotland (RBS) and NatWest will sponsor 4Homes, Channels 4's property strand. From January, RBS and NatWest's mortgage and insurance businesses will sponsor a raft of programmes returning in 2008, including Relocation, Relocation; Grand Designs; Property Ladder and Location Location Location.

The integrated sponsorship will span across 2008, with NatWest sponsoring the strand of programmes in England and Wales and RBS sponsoring the run in Scotland. The sponsorship includes all UK based property shows on Channel 4, C4+1, More4, 4VOD across both Digital and PC platforms, plus sponsorship of 4Homes online - www.channel4.com/4homes.

Richard Taylor, RBS brand director, said "This sponsorship is a fantastic opportunity for our Mortgage and Insurance teams to support a broad range of compelling and popular property programmes across a range of media channels."

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