Ray-Ban has teamed up with Columbia Pictures to execute a joint promotion to tie in with the release of the film Men in Black and its new ’Predator’ range of sunglasses. The stars of the film, Tommy Lee Jones and Will Smith, spend a great deal of time in the film wearing the new glasses. The campaign breaks on August 2 and will feature in the press, retail promotions and on the Internet. Over 15,000 retail outlets worldwide will receive special point-of-sale material to support the promotion.
Ray-Ban has teamed up with Columbia Pictures to execute a joint
promotion to tie in with the release of the film Men in Black and its
new ’Predator’ range of sunglasses. The stars of the film, Tommy Lee
Jones and Will Smith, spend a great deal of time in the film wearing the
new glasses. The campaign breaks on August 2 and will feature in the
press, retail promotions and on the Internet. Over 15,000 retail outlets
worldwide will receive special point-of-sale material to support the
promotion.
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