Ray-Ban 'Change Your View' - McCann Erickson Italia
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Advertiser
Luxottica Group -
Agency
McCann Erickson Italia -
Exposure
United Kingdom and Europe
Shot in Buenos Aires, this campaign, by McCann Erickson Italia, shows the usual suspects looking stylish in their Ray-Ban sunglasses and normal glasses, including the ubiquitous Aviators. Introduces the new slogan "Change Your View", and backs Ray-Ban's spring/summer collection