The agency, appointed following a competitive pitch, will provide media campaigns for Fortis' subsidiaries, which include the over-50's insurance provider RIAS, online brands Auto Direct and Cover Direct, and recently launched price comparison site, CheaperCover.com.
Matthew Thomas, director of strategy and planning at Fortis, said RAPP won the account due to its experience in the financial services sector, as well as its breadth of experience across all aspects of the media market.
All aspects of digital, broadcast, print and direct mail media will be utilised.
Last year, the international banking and insurance provider, which has almost seven million customers in the UK, launched its first marketing activity under the main Fortis brand.
The global ad campaign was based on the theme, "Life is a curve" and encouraged people to think about their financial needs today, in order to plan for tomorrow.
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