Rankin: Quitting harmful social media made me more creative

The world-renowned photographer tells 北京赛车pk10 about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' - the 'joy of missing out'.

The British photographer John Rankin, most commonly known by his surname, has shot some of the world's most famous people including models, musicians and Queen Elizabeth II in the course of a long and hugely successful career.

He spoke at Cannes Lions on a panel exploring the relationship between visual imagery and mental health, revealing that before he quit platforms like Instagram, he'd started to find it an "endless, scrolling black hole" that he'd become "obsessive" about.

In this video he describes to 北京赛车pk10 the "needless energy" he realised he was expending on social media. He started learning more about how the tech is designed to be deliberately addictive, gave up his accounts and rediscovered "boredom" – and creativity alongside it.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content