Rajars see BBC boost lead over its commercial rivals

The BBC has ended commercial radio's brief run at clawing back market share by once again extending the gap in the latest set of listener results from Rajar, increasing its lead in the fourth quarter to 11.2% of total listening.

More worringly for commercial radio, the BBC also increased its share among 15 to 44-year-olds, takling a 43.8% share, up 2.9% in Q4.

In the breakfast battle, Terry Wogan on BBC 2 was up marginally to 7.98 million and Radio 1's Chris Moyles gained 2.5% over the year to 6.82 million.

In commercial radio, Heart was also celebrating after Jamie Theakston and Harriet Scott managed to consolidate their lead over Capital Radio's Johnny Vaughan, beating their competitor in both share and reach for the first time.

However, Vaughan - who has just signed a three-year extension on his contract at Capital - has added 31,000 listeners since the last Rajars, suggesting GCap Media's new sound, advertising campaigns and programme director are paying off.

Elsewhere in commercial analogue stations, TalkSport picked up listeners - its weekly reach of 2.2 million is up 3% year on year.

With the industry's focus fixing on a digital future, the recent increase in digital listening slowed down in Q4 with Emap's Smash Hits one of the biggest losers, dropping 200,000 listeners in three months to 708,000.

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