RKCR/Y&R won the Bafta in the 'Titles' category for a 60" trail promoting the BBC's coverage of the Winter Olympics, which was broadcast across the BBC from 29 January.
The TV and online campaign to support the Winter Olympics coverage was created by Marc Craste, Damon Collins, Tim McNaughton and Freddy Mandy and production house Studio AKA.
RKCR/Y&R claims to be the only creative agency to have won a Bafta. It received its first award, also in the 'Titles' category, in 2009 for a BBC trail promoting the Beijing Olympics, in collaboration with Jamie Hewlett and Damon Albarn.
Collins, creative director of RKCR/Y&R, said: "To have won one BAFTA is a great testament to our creative work for the BBC, but to win a second in the space of a year is remarkable."
The Television Craft Awards aim to celebrate the industry talent behind the scenes and in front of the camera. The event took place last night (23 May) at the London Hilton on Park Lane and was hosted by TV presenter Christine Bleakley.
A full list of the winners can be found on the .
Rainey Kelly Campbell Roalfe / Y&R
Rainey Kelly Campbell Roalfe / Y&R wins its second Bafta
WPP creative agency Rainey Kelly Campbell Roalfe / Y&R won its second Bafta at last night's Television Craft Awards for its BBC Winter Olympics campaign trail.
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