The deodorant is currently only available in Eastern European markets, where Sara Lee produces Silk and Milk, Vitamins and Care, For Men and Noir variants.
The company has invested in refocusing its product portfolio, concentrating on household, bodycare and food and drink. This included the 拢68m sale of its European-branded apparel business, which includes Playtex and Wonderbra, to an affiliate of US private investment firm Sun Capital Partners in February (Marketing, 16 November 2005).
Last year, Sara Lee invested 拢5m to promote the relaunch of its Radox shower range (Marketing, 20 April 2005).
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