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Last Brand Agency/Media buyer %

month

1 (-) Carphone Warehouse RadioVille/Matters Media 56

2= (-) Camelot EuroMillions Abbott Mead Vickers BBDO/OMD UK 48

2= (-) BT Abbott Mead Vickers BBDO/ 48

ZenithOptimedia

4 (-) McDonald's Leo Burnett/OMD UK 43

5 (-) Matalan Radio City/Feather Brooksbank 38

6 (-) DFS Phillipson Ward Longworth Camponi/ 37

Brilliant Media

7 (-) Orange Mother/Initiative Media 34

8 (-) Kellogg's Crunchy J Walter Thompson/MindShare 33

Nut Corn Flakes

9= (-) O2 Vallance Carruthers Coleman Priest/ 31

ZenithOptimedia

9= (7) Sainsbury's Abbott Mead Vickers BBDO/PHD 31

11 (-) Chip & PIN Saatchi & Saatchi/ZenithOptimedia 27

12 (-) Toyota Guy Robertson Partnership/ 24

ZenithOptimedia

13 (-) Marks & Spencer Rainey Kelly Campbell Roalfe Y&R/ 23

Walker Media

14 (-) MG Rover Cogent/ZenithOptimedia 22

15 (17=) Transport for M&C Saatchi, TBWA\London/PHD 20

London

16= (-) DVLA Delaney Lund Knox Warren/OMD UK 19

16= (-) BSkyB In-house/Universal McCann 19

18 (19) UKTV Karmarama, Mother/PHD 18

19 (-) Thresher RadioVille/BLM Media 16

20 (-) Travelocity Miles Calcraft Briginshaw Duffy/ 15

Universal McCann

Radiowatch research was conducted from May 7 to May 9 by NOP World (020

7890 9000) as part of a weekly omnibus survey among 406 commercial radio

listeners. The brands for Radiowatch are determined by the top radio

sales groups, which each put together a monthly list of their 25 biggest

brand advertisers. To listen to the featured advertisements and for

further information, go to RAB OnLine (www.rab.co.uk).