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You're Keith Weed, Unilever's marketing chief.

You’re on your way to work and, on the radio, someone is rapping your name and saying radio is "OMG to the FMCG". Would it make you spend more of your budget on radio? Radiocentre hopes so. Lucky Generals created the campaign, which aims to demonstrate radio’s personal quality while manufacturing a bit of industry buzz. Other targets have been lined up. The rap was composed by Simon Bass and produced by Pure Soho.