The organisation aims to attract new advertisers with the award for best new radio advert not yet run on commercial radio. It also wants to recognise the best existing radio ad.
Both winners will receive air time worth £500,000 to launch the campaigns. An additional £20,000 will also be given to the creative team behind the winning ads.
The Radio Advertising Awards take place later this year. The awards are supported by Haymarket and aim to recognise the best radio campaigns from the last year.
They have been combined with the GCap Media Planning Awards to recognise excellence in planning. The Aerial Awards have also been incorporated to reward best-practice creativity.
The awards will be split into three categories including, effectiveness, creativity and the grand prix, which rewards the most outstanding overall entry and the most outstanding media agency. There are 10 awards in total.
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