Radio has recorded its best ever quarter for advertising, according to the Radio Advertising Bureau. Figures for the last quarter of 1999 show revenues of £131 million up from £118 million for the same period on 1998.
Radio has also continued its shift from local to national advertising. The final quarter of 1999 saw local revenue down 4% while national advertising rose 22%. Local advertising made up 33% of commercial radio revenues in 1999.
The top buying point was Carat, which spent £32 million in 1999, up 30.6% on the previous year.
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