The ads remind drivers that the ban comes into place on December 1, and that they now face a 拢30 fine if caught holding a mobile phone and driving, with the fine increasing to 拢1,000 for car drivers and 拢2,500 for bus and lorry drivers if the matter ends up in court.
Abbott Mead Vickers BBDO has created an award-winning campaign for the Department of Transport, with its "two things at once" campaign scoring top honours at the Aerial Awards in 2002.
David Jamieson, road safety minister, said: "By making it an offence to hold a mobile phone while driving we will make the roads safer for us all. I urge drivers to remember: missing a call won't kill you -- an accident quite possibly could."
The campaign highlights the fact that drivers are four times more likely to have an accident if driving and using a mobile phone at the same time. Despite the new campaign, road safety groups say that the ban does not go far enough, and that it should also cover the use of hands-free phones.
Under the law, use of hands-free devices is still legal, although drivers can still be charged for failing to have proper control of their vehicle, or for dangerous driving, if using their phone in the way affects their driving.
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