Local revenues are up 0.3% to £39.4m, while national revenues fell 2.8% to £87.4m compared to January to March 2006.
Meanwhile, revenue from sponsorship and promotions, which has become a strong element in radio advertising, remains flat at £22.1m.
However, the figures show radio revenues are up considerably on the rest of 2006, when revenues stood at £140.9m for Q4, £141.4m for Q3 and £148.2m for Q2. The results cover the period in which the RAB relaunched, hiring Marina King as chairman and Simon Redican preparing to start as managing director.
The body is now working to "activate radio in the digital age" and promote successful advertising through its creative services division, which is working with advertisers to ensure they achieve the best for their brands.
These latest figures come just days after comments from GCap managing director Fru Hazlitt about the poor quality of radio advertising.
_1.jpg)
.jpg)
