Radio 1 bucks download trend with 1m visitors a week

LONDON - BBC Radio 1's website is pulling in 1m users each week following a record-breaking Easter, according to BBC Online statistics for April.

According to the figures, Radio 1 bucked the download trend in web traffic over the Easter period, averaging 1.1m weekly visitors.

The figures were boosted by DJ Colin Murray's "big gay disco dance" video, which was watched 368,000 times via the site, and more than 1m times via third-party video sharing website YouTube.

Radio 3 also had a good online Easter following 'The Ring in a Day' -- a whole day devoted to a broadcast of Wagner's 'Ring Cycle' -- with 29,000 requests for the live broadcast and an additional 38,000 for the on-demand streams.

'Pretty Ancient', 6 Music's celebration of 30 years of punk including the 'How Punk Are You?' quiz on March 30, smashed the station's user record and attracted 55,000 visitors in 24 hours.

The number of downloads of programmes in the BBC's download and podcast trial grew by over 1m for the second consecutive month, totalling 3.9m for April, the statistics show.

The growth was largely due to the increase in the number of programmes available.

The Institute of Practitioners in Advertising last week backed calls to temper the BBC's request for an increase in the annual licence fee in response to an independent study commissioned on behalf of commercial broadcaster ITV.

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