The ad for Babestar.tv Live XXX, which appeared at 10pm, was broadcast on Look4Love TV, a digital unencrypted channel, and also showed a young-looking woman with long blonde hair sucking a lollipop.
The voiceover said: "She's just 18, she is barely legal, if you like them young, take advantage of our young girls here at Babestar."
It used crude explicit language, referred to young girls and frequently claimed "we are live here until 5.30am and guys you can get through to any babe right now."
The Broadcast Committee of Advertising Practice had monitored the ad and the Advertising Standards Authority ruled that it advertised a premium-rate service of a sexually explicit nature and warnings that the channel was for 18s and over were not sufficient.
In addition, the ad's crude language and reference to young girls was considered unacceptable and the statement that the ad was live was misleading.
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