Racing UK in two-year branding deal with jockey Aidan Coleman

brand ambassador

November 13, 2009

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Racing UK in two-year branding deal with jockey Aidan Coleman

LONDON - Racing UK, the horse racing TV channel, has signed up popular Irish jockey Aidan Coleman to become its brand ambassador.

Aidan Coleman: will carry Racing UK branding for next two seasons

The two-year agreement will see the six-foot, 21-year-old branded with Racing UK's logo throughout the 2009/2010 and 2010/2011 seasons.

The deal will also include guest appearances on the channel alongside the current line-up of racing pundits that include Tom O'Ryan, Graham Cunningham and Steve Mellish.

The deal is a key step for Racing UK, which has rebuilt its status as an independent broadcaster after the demise of pay-TV partner, Setanta, earlier this year. The channel is available on Sky 432 and Virgin 536.

Coleman is hotly tipped for success after rising through the ranks over the past two seasons and a win on Kayf Aramis at this year's Cheltenham Festival.

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