– The RAC is using its recent change in ownership as a opportunity to review its £5 million advertising account.
– The RAC is using its recent change in ownership as a opportunity to review its £5 million advertising account.
The account is currently held by M&C Saatchi, which was appointed to handle the business only 18 months ago.
The RAC is using the AAR to draw up a shortlist and has invited M&C Saatchi to defend the account.
The RAC was sold to car leasing and sales firm, Lex Services, last year and a new marketing director, Ken Lee, was appointed in October.
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