Quit 'Loony lungs' by Saatchi & Saatchi X
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Advertiser
Quit -
Agency
Saatchi & Saatchi -
Sector
Government / Non-profit, Charities and Healthcare
Two masochistic lungs front a new viral campaign for the stop smoking charity Quit.
In a bid to raise awareness about lung health and drive smokers to call the charity's dedicated QUIT line, Saatchi & Saatchi X has created a series of 15 second animated films, the first of which breaks on 11th of February 2010.
