Trade body the European Interactive Advertising Association has received a boost with the addition of four digital media firms.
Ad-serving giant DoubleClick, behavioural targeting firm Wunderloop, technology provider Atlas and its ad network subsidiary Drive Performance Media all join the trade body today (Tuesday).
The EIAA now has 12 members signed up to its cause of promoting digital as an advertising medium, including online publishers AOL, Lycos, Microsoft and Yahoo!. The EIAA aims to improve understanding of digital media and to increase its share of ad revenue across the Continent.
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