Quarterly media spend for the year to March 31 2007

A break down of media spend from March 2006 - March 2007

Media spend by quarter (year to March 31 2007).                                  

£ Millions Q2 2006 Q3 2006 Q4 2006 Q1 2007 Total % Diff 
TV £1,008 £908 £1,067 £947 £3,929 -4% 
Press £649 £601 £730 £632 £2,612 7% 
Direct Mail £323 £314 £369 £318 £1,323 17% 
Door Drops £318 £319 £317 £388 £1,341 19% 
Outdoor £172 £192 £219 £218 £801 7% 
Radio £87 £68 £72 £79 £305 -9% 
Internet £41 £45 £36 £41 £164 9% 
Cinema £44 £31 £43 £27 £145 8% 
Total (All) £2,642 £2,477 £2,852 £2,649 £10,620 4% 

 

Source: Thomson Intermedia.

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