The DMA has only released some statistics and the full report will not be available until the first week of February.
The survey showed the most popular forms of direct marketing were TV and magazines. Printed media -- direct mail, inserts and door drops -- were less popular, with only 35% of people happy to receive direct mail if it is relevant to them.
For telemarketing calls, only 20% were happy to receive them from companies to whom they had given their permission to call them. A majority of 67% said that telemarketing was an intrusion.
The figures released also include the percentage of respondents who have bought something as a result of receiving direct marketing. For direct mail it was 20%, for door-drop leaflets it was 12%, and for inserts it was 8%.
The survey was commissioned by the DMA to establish consumers' response and attitude to direct marketing; to evaluate how consumers' actual behaviour and response to direct marketing compares to their attitudes about it; and to see if any factors could be identified that determine higher levels of positive response.
Mike Barnes, DMA director of marketing and business development, said: "The volume of information received has been astounding and we are thrilled with response from this survey and the insight this provides us into consumer attitudes into direct marketing."
The survey was carried out by the Future Foundation and consisted of 762 face-to-face interviews, representing the demographics of the UK adult population, and 505 completed communications diaries.
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