LONDON (Brand Republic) - US food firm Quaker Oats could be snapped up by French rival Danone, US drinks giant Coca-Cola or UK drinks and confectionery company Cadbury Schweppes after it rejected a $14bn takeover from PepsiCo.
Quaker Oats owns the Gatorade sport drink brand, the largest in the US, and the main attraction for any upped bid. Shares in the company soared on the news it had fought off the PepsiCo bid.
Despite this, PepsiCo is still seen to be in the running to take the company over. Quaker chief executive Robert Morrison is thought to be 鈥渉olding out鈥 for the best possible price, although the company refused to comment further.