The paperbacks are based on existing works of fiction from Australian authors that have been edited so that the time taken to read them fits the flight time of a specific route.
Designer Paul Belford then created a cover for each book, complete sets of which were then boxed and sent to the airlines most valued frequent flyers, together with a personalised letter from Qantas Frequent Flyer chief executive, Lesley Grant.
Company: Qantas
Brand: Qantas Frequent Flyer
Client: Stephanie Tully, chief marketing officer, Qantas Loyalty
Agency: Droga5
Creatives: David Nobay, Duncan Marshall, Daryl Corps
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