This latest part of the campaign will appear in The Guardian, The Big Issue, The Observer and Metro and will coincide with CD cover mounted issues of Q across a five month period.
The first ad will appear in the July issue of Q which goes on sale 1 June and carries the strapline 鈥淚n a Field of Its Own Every Month鈥 to tie in with the forthcoming Glastonbury Festival.
The July issue will also be covermounted with a CD containing some of Glastonbury founder Michael Eavis鈥 favourite music from previous festivals.
Q was redesigned last August following Emap鈥檚 first major research into the music market for six years. This redesign was supported by the first phase of the advertising campaign the first for Q in three years.
Sophie Watson Smyth, Q marketing manager, said: 鈥淧eople are now more obsessed with music than ever. Downloading, blog sites, digital radio and so on are fuelling this consumption and Q has been retuned to navigate music lovers through this brave new world.
鈥淲e saw instant success with last year鈥檚 redesign and this latest advertising campaign is designed to continue our support for the new improved Q as it continues to reassert its authority as the essential music guide.鈥
Media planning and buying for the advertising campaign is by Starcom Motive.
In the last round of sales figures for July to December 2004, Q added 0.6% in sales to an average of 162,500 copies per issue.
By James Livesley
Q unleashes new ad campaign
Emap鈥檚 music magazine Q is launching the second phase of its national promotion campaign following on from a series of ads last August.
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