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Idris Elba and Purdey's are encouraging people to dump the laissez-faire attitude, get motivated and hit their personal bests.

As well as promoting the multivitamin drink, the ten 15-second Facebook films want to inspire viewers to keep going when they find themselves in a slump.

They continue Purdey's "#ThriveOn" campaign that launched last year and has been viewed by over 30 million people.

The UK campaign runs for 12 weeks from 13 May.