A familiar experience to many who live in London and travel on the Tube when drinking, the campaign highlights the problem of ending up stranded at the end of the Tube line after falling asleep when drunk.
Fifty posters will appear at 10 end-of-line stations, with executions including "Ever get the feeling you shouldn't be in Ealing?" and "No Waltham-stow-aways at this station" and "Have you travelled Mor-den intended". Other stations to be targeted include Cockfosters, High Barnet and Stanmore.
Andy Trotter, deputy chief constable at the British Transport Police, said: "Being drunk on the Tube is a bad idea. Moving trains, platform edges and direct current can seriously damage your health and if you are too much the worse for wear, you are more vulnerable to becoming a victim of crime. So by all means have a good time but don't overdo it."
The campaign is part of the Portman Group's wider campaign to warn young people of the dangers of binge drinking, called "If you do do drink, don't do drunk".
Jean Coussins, chief executive of the Portman Group, said: "Getting drunk and falling asleep on the Tube might seem like a bit of a joke but waking up in a strange place on the last train with no idea of how to get home and not enough money for a taxi isn't quite so funny."
The Portman Group has been set up by alcohol companies such as Diageo, Interbrew UK and Pernod Ricard to promote responsible drinking.
Media planning and buying is through Starcom MediaVest, with the creative handled in-house by the Portman Group.
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