Mohamed Al Fayed’s Punch magazine has pulled its latest advertising
amid fears its tone would be seen as ’paparazzi’, following the deaths
of Diana, Princess of Wales and Dodi.
Neil Rodford, general manager at Liberty Publishing, which is owned by
Mohamed Al Fayed, is meeting Punch’s advertising agency Leagas Delaney
to discuss changes in the copy.
’We felt that it could be deemed as paparazzi in its style and are
seeking advice from our agency.’
Bruce Haines, chief executive officer of Leagas Delaney, said the
campaign was designed to promote Punch, with one execution which was
deemed unsuitable.
The campaign will be postponed for a week. It had been scheduled to
support Punch’s new look and its switch from a weekly to a fortnightly
publication on September 11.
_1.jpg)
.jpg)