By putting a monetary value on the environmental impacts, Puma is preparing for potential future legislation such as disclosure requirements.
The company has valued the direct environmental impact of its core operations at €7.2m, measured from a level of 15% of overall greenhouse gas emissions analysed. Core operations include design, warehousing, head office functions and retail.
A further €87.2m is attributed to four different tiers along the entire supply chain.
The four tiers are identified by Puma as: the manufacturing of its products; outsourced processes such as embroiders and printers; the processing of raw materials; and the production of raw materials such as cotton and oil.
The company is attempting to produce what it calls its Environmental Profit & Loss (EP&L) account and the water and greenhouse gas report forms a part of the first stage, to be completed with data for impacts on land use, waste and gasses contributing to acid rain and smog.
A second stage will examine social impacts and the third stage will focus on the "profit" side in the sense of beneficiaries of Puma's economic impact.
Puma claims the report "sets a new benchmark in corporate environmental reporting", which it hopes will serve as a catalyst for other companies to join.
Jochen Zeitz, chairman and chief executive, Puma, and chief sustainability officer, PPR, said: "The EP&L statement is a milestone in Puma's mission to become the most desirable and sustainable sport-lifestyle company in the world.
"Gaining a better understanding of the source of the natural goods and services Puma relies on and the declining availability of the basic resources required for our business growth, will help Puma build a more resilient and sustainable business model and ultimately better manage its impacts on the environment."
Sports brand rival Adidas ramped up its sustainability credentials earlier this year, by unveiling an environmental strategy to run across its supply chain and internal procedures, pledging to reduce its use of water and pesticides.
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